Beauty

For skincare, fragrance and cosmetics, we create brand worlds that move beyond the surface to challenge beauty standards and conventions.

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Dolce&Gabbana Light Blue

Modernising an iconic scent with a new sense of place
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Adrian Norris, Founder, Ikkari
“The team at Made Thought brought my vision to life. The incredible thought process behind each of their decisions and recommendations were pivotal in both the brand expression and packaging that is seen today. Without them, Ikkari would not be what it is today.”
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Maison Margiela Fragrance

Shaping a new chapter for Maison Margiela Lost Eden
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Charlotte Tilbury

Catalysing fashion’s best-​kept secret into an enduring global icon of beauty
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ÉDITIONS DE PARFUMS FRÉDÉRIC MALLE

Building a world around the perfumer
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STELLA MCCARTNEY SKIN

Bringing to life a skincare brand with sustainable principles at its core
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THE NUE CO.

Instilling simple wellness with new significance