Mother Science

A classical violinist, a rock star and a beauty industry veteran had co-founded a revolutionary skincare brand to treat hyperpigmentation and sun damage. Its power lay in a never-before-used molecule, Malassezin, containing antioxidant properties ten times more powerful than Vitamin C. They were looking for a visual expression that could fully realise its potential.

Mother Science

The Insight

Mother Science’s distinctive quality was its ability to hold the lab and nature in equal measure – and it needed a brand that could elevate the beauty of this intersection. From there, a key question presented itself: could biotech speak the language of luxury?

The Idea

Working alongside co-founders Ann Marie Simpson-Einziger, Mike Einziger and Jessica Goldin, we shaped a visual and verbal identity around a single idea: engineered luxury.

We ran the duality of science and nature through every detail: packaging borrowed the form and finish of scientific instruments; art direction paired a natural materials palette with honest portraits of skin. The brand’s wider collective of scientists, creators, dreamers and innovators acted as a guiding reference point throughout – with the unseen molecule sitting at the centre of it all.

The Impact

A year after Mother Science launched, Fast Company named it one of its Most Innovative Beauty Companies. The brand grew by more than 40% month on month, with a repeat purchase rate above 35% – both music to the founders’ ears.

Expertise

Beauty

Services

Brand Creation, Strategy

Fast Company’s “Most Innovative Beauty Brand”

2024

Over 40% MOM Average Growth

Since launch

Art Direction Print & Packaging Verbal Identity Visual Identity Website & UX