Juana

Juana is a special combination: half product of family traditions, half symbol of skincare innovation. A descendant of world-class surgeons and Syrian olive grove stewards, founder Yann Moujawaz had developed biologically-powered formulations capable of activating the skin’s natural renewal process with expert precision. But the CBD market is bursting at the seams, loaded with false claims. How could Juana disrupt the noise?

Juana

The Insight

Juana is more than a brand — it embodies the potency of life and a call to own your prime, inside and out. In redefining the brand, we focused on the tension at the heart of the products: the collision of cutting-edge biotechnology and the power of nature. This balance between scientific precision and natural bioactives became the foundation for the new brand and packaging system.

The Idea

We reimagined Juana’s brand world and full packaging portfolio to express this meeting point of science and nature. Natural hemp green and amber glass reference the botanical origins of the bioactives, including CBD, while a punchy chartreuse signals the strength and potency of the ingredients within.

Across the hero products, a chartreuse refillable system is revealed through frosted glass — a subtle moment of discovery that reflects the inner power of the formulations. Secondary packaging is intentionally minimal, expressing confidence and clinical efficacy while encouraging a sense of discovery around the product itself.

The Impact

The new identity elevates Juana into a bold, confident expression of potency and performance. By balancing natural cues with clinical precision, the system brings clarity and distinction to the brand while reinforcing JUANA’s core promise — unlocking the power within.

Social Content: Socialed

Product Photography: Rowan Corr

Case Study Photography: Cameron Bensley

Expertise

Beauty

Services

Brand Creation, Strategy

Art Direction Print & Packaging Visual Identity

Yann Moujawaz, Juana Founder

“Hard for me to describe how much I have enjoyed working with this team! To put it clearly: this team is PHENOMENAL. It goes beyond the intrinsic talent here. Magic was created because passion was generously poured into this partnership. Super proud of what we have reached!”