Interview

Cleaning up and cutting through in an industry once rife with misinformation. Amelia Baerlein co-founded CBD brand Apothem Labs in 2018 to create transparency in a category that was then murky at best. Here she tells us about their journey so far.

Step into the world of wellness with entrepreneur and wellbeing guru Inge Theron. At the helm of Surrenne, a new concept revolutionising the idea of a hotel spa, Inge is pioneering science-backed solutions that merge cutting-edge technologies with human understanding, taking health to a whole new level.

Wildsmith Skin makes natural, effective and clinically proven skincare inspired by a nineteenth-century arboretum in the heart of the Hampshire countryside. Here we speak to general manager Katherine Pye about regenerating the connection between nature and humans, and packaging that works as hard as the formulas.

The Nue Co was born in 2017 with a mission to redefine the relationship we have with our health. Founder Jules Miller wanted to revolutionise how we think about and consume supplements, challenging the idea of a one-off quick fix and connecting with customers on an emotional level.