Design

For objects, craft and materials, we translate desire for designers to create worlds as intentional as the brand they represent.

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G​.​F Smith

A brand with nearly 140 years of heritage
See Project
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Herman Miller

Evolving a century of legacy to shape the future of gaming
See Project
“Working with Made Thought on the branding for Herman Miller Gaming was nothing short of transformative. They understood immediately that this wasn’t about creating just a new logo or a campaign — it was about evolving the legacy of a heritage design brand so HMG could authentically lead within gaming culture.….”
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HEM

Championing personality in category of precision
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MCQUEENS FLOWERS

Transforming the art of floristry
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TOM DIXON

Amplifying the vision of the designer’s designer

IMPRIMERIE DU MARAIS

Infusing gravitas into the world’s most revered luxury printer