Sunspel

Sunspel, an English apparel brand that dates back to 1860, has a long-​standing history in textile innovation. They created archetypal garments like the white t‑shirt and were pioneers in bringing the boxer short to the UK. This sophisticated, understated brand asked us to undertake a full visual refresh, from the creation of a new strategic creative DNA through to core assets, packaging, art-​direction, and in-​store activations.