THE IDEA
Surrenne combines ancient rituals with modern technology, and we sought to explore these worlds of wonder in our strategic positioning. In a category flooded with blues and greens, we took a subversive approach to core brand design, delving below the Earth’s surface to draw inspiration and energy from its molten core. This creative concept is threaded throughout but can be seen clearly in our colour palette with its fiery reds, earthy oranges and warm yellows— symbolising the heat and transformative energy of the earth and the spa.
Tapping into all the senses we also created a bespoke fragrance, Magma, to evoke the memory of fire and warmth, resulting in an olfactory experience that’s further complimented by our art direction and imagery that leverages both traditional and AI techniques. Neuroscientist-devised AI soundscapes combine nature and technology to lull guests into a deeper spiritual focus or rest state.
Surrenne is a wellness club that defines a new category of holistic rejuvenation — offering transformative experiences that extend far beyond the treatment room. An immersive subterranean experience — where light, sound, scent, materials and colour converge to truly transform your state and enable real longevity.
