STELLA BY STELLA MCCARTNEY

INNOVATION IN HARMONY WITH NATURE: Bringing to life a skincare brand with sustainable principles at its core. 

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THE CONTEXT 

To transform a crowded industry, you have to start from the ground up. We worked with LVMH and Stella’s team to create a brand as progressive as its founder’s ambition. STELLA skincare is a more mindful approach to caring for our skin, ourselves and Mother Earth.

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THE ACTION

From gathering market insights to identifying a clear strategic positioning, we set the direction and stipulated implications for every touchpoint.

Having established the vision, we articulated a compelling verbal Identity, tone of voice guidance, brand and naming architecture alongside creating a unique refillable packaging system, visual identity and art direction.

The result was a unified, singular brand expression, from ideation through to execution.


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THE REFILLABLE SYSTEM

A core part of our brief was the refillable system that sits at the heart of the range. Significantly reducing the impact of each product on the planet, the packaging includes glass vessels–made to be used over and over again, airless pumps which allow every last drop of product to be used, and refill pouches made from renewable resources.

We worked with motion design specialists Found Studio to bring the final packaging to life in film–see how our hero visual was created below. 


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