NFW

THE CREATION

Our job was to take the NFW parent brand and present a new way of seeing, believing and understanding to the world. To untangle the story, to elevate their perspective, and drive a radically ‘new’ worldview that reveals beautiful possibilities for building a better future. We worked closely with their team over the last year, finding new perspectives for how they can communicate their position and story to the world in a way that intuitively resonates.

Introducing The Ground Rules: An instruction manual for manufacturing with true circularity.

We helped NFW introduce their philosophy to the world to help all makers and creators be more responsible. We found inspiration in the abundance of nature’s circular system. This has allowed NFW to build on nature’s own supply chain to engineer and create scalable technologies and plastic free materials for production in existing factories of some of the world’s largest fashion houses. 

Untangling their story allowed us to find clarity which elevated their point of view above their competitive set. If you start well, stay clean, and end well, you can ensure all designs safely return to the elements.