CHARLOTTE TILBURY

EXQUISITELY PRECIOUS, EFFORTLESSLY SIMPLE, TRANSLATING A MAKE-UP ARTIST’S DREAM INTO A GLOBAL BEAUTY POWERHOUSE. The challenge of realising the transformational vision of one of the world’s most prolific make-up artists didn’t just result in a ground-breaking brand identity and make-up collection — it may well have helped change cosmetics as an industry forever.

PLAY

FROM BEAUTIFUL DREAM TO BEAUTY EMPIRE

Our task in this creative partnership with Charlotte Tilbury was to listen, learn and through conversation extract what was in her dreams, and bring those dreams to life. From initial strategic positioning we understood where clear space existed in the cosmetics landscape. Visually, we developed an exquisite monogram to reflect Charlotte’s love of art-deco.

Every detail was crafted and every piece of packaging was designed to elevate the discovery moment, employing sophisticated paper engineering and storytelling to captivate the user all married with Charlotte’s playful personality and language.

The work was an overnight success, outperforming almost all other competitor brands within the beauty department.