FEELD’S COLOURFUL REBRAND WINS FAST COMPANY'S 2024 INNOVATION BY DESIGN AWARDS
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We are proud to announce that our rebrand of category-defying dating app Feeld has been awarded the WINNER of the Graphic Design category and a FINALIST in the Branding category for the Fast Company Innovation by Design Awards 2024.
Feeld is a category-defying dating app that has redefined the dating experience. When they approached us with a vision to redefine human connection and sexuality, we wanted to push the boundaries of what branding can do, for both company and culture.
Reflecting Feeld’s progressive mission, we crafted a bold, sensory and tactile brand world that mirrors the user experience. From co-creating with the community itself, to an innovative interface and design techniques, to brand tools that allow for continued evolution as the company grows into new areas.
We had the privilege of collaborating with their visionary team to create a bold, tactile, and sensory brand world, one that puts people first and rejects common visual tropes. The result, a brand as unique as its user.
"Rebrands are so often seen as a way for a company to be more profitable, but this was really meant to be a galvanizing force for the community to better see themselves represented.” — NY Creative Director, Matt Delbridge.
The success of the work was demonstrable, with a 20% boost in in-app engagement, connections and likes, and an impressive 271% increase in interest from non-members at launch. The rebrand has not only marked a shift in consumer behaviour, but positioned Feeld as a benchmark in the industry.
Check out the Fast Company article for more insights behind our winning creative approach.
