We are not defined by a single project. Our portfolio spans a diverse client base throughout the creative, retail and lifestyle industries. Our work across these sectors combines to create an eclectic and rich handwriting with a unique level of proven experience.
We are well versed in managing significant and complex projects, working internationally with clients in Miami, China, Switzerland, Sweden, New York, Saudi Arabia, Argentina, Brazil and Germany.
We work with a broad spectrum of discerning clients, from small, niche boutique brands, to the largest global organisations.
Our full agency offer allows us to define and build brands consistently across all platforms, from core logotype and identity, packaging and POS through to digital and retail experiences.
We understand and are sensitive to the 'codes' of luxury branding, working with market leaders across a diverse range of creative industries, from fashion, fragrance and beauty through to hospitality, technology and property.
We possess a strong viewpoint and methodology to the way we work. We do not believe in mimicking trends, we prefer to create them.
Heart and Head
We do not believe brands can be created purely out of analysis and research. Truly remarkable brands have to be creatively-led from the heart, as well as the head.
Our track record in elevating iconic and well established brand identities through attention to detail, careful brand management and guardianship.
Any visual identity must achieve harmony between professional authority and creative opportunity. A brand must demonstrate its expertise whilst championing creativity.
You must trust us as editors. We have the benefit of distance, have no sentimentality, and will advise you honestly, creatively and with belief.
Made Thought works 'with' our clients, rather than 'for' them. We believe that good design comes through good relationships. These relationships often mature into long term partnerships.
We approach our projects with true passion and dedication that immerses us on a creative journey with our clients. Above all, we care.